A Selling Script to Skyrocket Sales

Barry Moline

Barry Moline Profile Photo

Author, Speaker, CEO

Barry broadens people’s knowledge in leadership, teamwork, and influence to help them accelerate their leadership journey—and he’s spent a career doing it in some of the most complex, high-stakes environments you can imagine.

Barry is the CEO of BJM Solutions, where he helps organizations and people reach their full potential. He brings 29 years of experience as a CEO with electric and water utilities, along with 34 years of trade association leadership, giving him a rare, real-world understanding of how infrastructure organizations operate—and what truly drives performance.

In 2024, Barry successfully retired as CEO of the California Municipal Utilities Association, where he represented more than 80 public agencies providing essential energy and water services to 10 million Californians, with gross revenue of $10 billion. For eight years, he led a team that advocated before state government and regulators, while also connecting utility leaders with the information and relationships they needed to strengthen performance and long-term sustainability. Before that, Barry served for 21 years as CEO of the Florida Municipal Electric Association, where he also led the statewide disaster response operation—work that matters a lot in hurricane-prone Florida.

Today, Barry is a Certified Trainer in Influence and Persuasion and a Founding Member of the Cialdini Institute. He leverages decades of leadership experience to deliver keynotes and workshops on: AI and the Future of Work, leadership, teamwork, influence and persuasion, negotiation, and strategy—always with a practical goal: helping people grow their skills, lead at every level, and build teams that create real results.

Barry is also the author of CONNECT! How to Quickly Collaborate for Success in Business and Life—a book shaped by a powerful insight: the best leaders don’t just lead meetings; they help people truly connect, respect each other, and want to do great work together.