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Joe Pici

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CEO of Pici and Pici, Inc.

Joe Pici—ranked among Global Gurus’ Top 30 Sales Trainers—is the strategist behind Rapport Mastery™, the results-driven sales system he co-created at Pici & Pici Inc. Since 1992, he has coached teams and top producers to reach decision-makers, book more appointments, and close deals through live phone-call workshops.
As COO and co-founder of Pici & Pici and co-author of Sell Naked on the Phone, Joe distills three decades of front-line experience into a turnkey framework that:
• Increases appointment setting
• Boosts close rates
• Secures repeat business and loyalty
• Elevates communication skills
• Provides clear direction for sustainable growth
Whether you’re an individual representative or a Fortune 500 team, Joe’s Rapport Mastery training delivers measurable, fast ROI.

July 9, 2025

40+ Years of Sales Training Wisdom in 42 Minutes | Ep 85

In this conversation, Paul Leon and Joe Pici delve into sales training, management, and the evolving sales landscape in a technology-driven world. Joe shares his extensive experience in sales training, emphasizing the importance of consultative selling, adequate follow-up, and the human element in …
Guest: Joe Pici