Content Marketing vs. Cold Outreach—What Actually Drives the Pipeline? Chief Growth Officer Reed Hansen (Market Surge) shares a content-first system + light CRM automation that wins decisions and shortens approvals, even if you’re a team of one. Learn the weekly cadence, fast follow-up play, and digital PR tactics that lift SEO, authority, and conversions.

You’ll learn
• Why content marketing beats cold email for B2B lead gen
• How to set up a simple CRM (forms, nurture, reminders)
• A practical weekly posting/blog cadence that compounds
• When to add digital PR/backlinks for rankings + AI overviews
• Leadership lessons: resilience, boundaries, and clear decisions

Who this helps
Marketing managers, founders, and solo operators need a steady pipeline, faster approvals, and fewer fire drills.

Follow Reed Hansen on YouTube

@surgingwithmarketsurge

See Reed on other YouTube Channels too:

@ATIAutoBusiness

@HinesOnAirPodcast

@thenext100dayspodcast4

@scalingupsuccess

@kileyco5792

Chapters
00:00 Who is Reid Hansen?
05:04 The Power of Resilience
10:00 Navigating Layoffs?
13:50 People Skills: Balancing Empathy and Assertiveness
18:02 Marketing Trends
20:00 Leveraging Automation
23:15 Key Insights on Content Marketing
25:39 Selling Systems with Content Marketing
29:03 A Practical Cadence for Content Marketing
32:01 The Final Question

#contentmarketing #b2bleadgeneration #marketingautomation