Content That Wins Decisions—Even as a Team of One | EP 97
Summary
In this episode, Reed Hansen shares his journey to becoming a Chief Growth Officer. Reed's humble journey to where he is now began with working in landscaping alongside his dad. Together, we discussed resilience, people skills, and the significance of authentic content marketing. All while reflecting on the legacy he wishes to leave for his family and the impact he hopes to have on them.
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Chapters
00:00 Who is Reid Hansen?
05:04 The Power of Resilience
10:00 Navigating Layoffs?
13:50 People Skills: Balancing Empathy and Assertiveness
18:02 Marketing Trends
20:00 Leveraging Automation
23:15 Key Insights on Content Marketing
25:39 Selling Systems with Content Marketing
29:03 A Practical Cadence for Content Marketing
32:01 The Final Question
Reed Hansen
Chief Growth Officer
Reed Hansen is a seasoned marketing leader and growth strategist recognized for his ability to scale businesses through visionary leadership and data-driven innovation. As Chief Growth Officer at MarketSurge, Reed leads with a clear mission: to help businesses transform marketing chaos into streamlined systems that drive predictable growth.
With a career spanning startups to Fortune 500 companies, Reed has held leadership roles at Northwestern University, Punchkick Interactive, and Solstice, where he built and guided teams that delivered high-impact digital products and record-breaking revenue growth. Prior to MarketSurge, he founded Million Dollar Studio, where his leadership extended beyond strategy into operations, mentoring, and building resilient teams.
Known for his ability to blend creative problem-solving with operational discipline, Reed has become a trusted authority in digital marketing and organizational growth. His leadership style emphasizes clarity, collaboration, and empowerment — guiding teams and clients alike to see marketing not just as a cost center, but as a powerful growth engine.
Beyond his executive role, Reed is the host of Inside Marketing with MarketSurge, where his leadership voice extends to the broader business community through conversations that challenge assumptions, explore innovation, and inspire action.
