Leverage AI For Selling | EP 95
Summary
Daren Fields discusses the transformative impact of AI on the sales process. Sharing insights from his book, The Apex 8 methodology. Daren addresses common hesitations sales managers have with AI. The significance of choosing secure AI tools and the concept of 'dark AI.' He also highlights the importance of prototyping and debriefing in sales processes. Advocating for a culture of continuous learning in the face of technological advancements.
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Takeaways
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AI is revolutionizing sales strategies and processes.
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Sales managers must embrace AI to stay competitive.
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Choosing the right AI tools is crucial for security.
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Prototyping fosters collaboration and trust with clients.
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Debriefing after sales meetings is essential for learning.
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Dark AI refers to unauthorized use of AI tools.
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Conscious competence is necessary for effective prompting.
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AI can significantly boost productivity in sales teams.
- Simplification in communication can enhance sales effectiveness.
Sound Bites
"AI is a hot topic in sales."
"Simplification scales sales."
"Debriefing is crucial for learning."
Chapters
00:00 Introduction to Daren Fields and AI in Sales
02:37 The Impact of AI on Sales Strategies
05:02 Overcoming AI Fears in Sales Management
07:42 Choosing the Right AI Tools for Sales
10:28 Understanding Dark AI and Its Implications
13:27 The Role of Prompt Engineering in Sales
16:08 Personal Insights from Racing to Sales Success
23:50 The Mastery of Language in AI
27:01 Conscious Competence in AI Prompting
28:04 Effective Prompting Techniques
31:59 The Importance of Prototyping in Sales
37:43 Debriefing: Learning from Wins and Losses
Daren Lloyd Fields
Daren Fields is a Public speaker, RevOps officer, AI solutions consultant, and creator of the Apex 8 Methodology—an 8-step system for revenue generation. As the author of Apex 8: The Art of Persuasion in a Technical World, he equips professionals to navigate complex buyer journeys, harness AI for strategic advantage, and elevate performance at every stage of the deal. A master sales trainer recognized for redefining technical selling in the AI era, he is also a Certified Prompt Engineer with elite training from Great Learning and AWS, combining three decades of high-stakes technical sales leadership with advanced expertise in AI strategy, prompt design, and model optimization.
